2020 B2B Marketing Trends

Over the last 15 years or so, we’ve seen the mercurial rise of marketing technology, content marketing, easy-access digital advertising and a slew of other strategies and tactics. But what’s on the horizon for business-to-business marketing in 2020? 

With minimalism on the rise (Marie Kondo, anyone?), we’re predicting 2020’s biggest B2B marketing trend will be a pullback toward what works and what is smart. As an industry, marketing will adopt a more "strategic-minimalist" view of marketing rather than “because you can.” 

To help you navigate the changing world of B2B marketing, we’ve put together a guide outlining the top four digital marketing strategies that we’re incorporating into our clients’ 2020 plans.

Behind the Design – DO NOT DUI

With a purposeful and well thought-out strategy behind it, graphic design has the potential to create new business, change the way people think about your brand and even enhance the way they live their lives. This couldn’t be more true for one of our latest design projects, “DO NOT DUI” – an important new branding project Propel Business Solutions recently completed for one of our clients. For this campaign, our designers wanted to capture the essence of the new “DO NOT DUI” firm and important services they provide their clients.  Brittany, Propel Business Solutions’ Art Director utilized bold, eye-catching imagery, dramatic colors, and…

Why Great Graphic Design Is Essential For Your Business

As a business owner, you likely have many concerns to address during your day, so you might be tempted to brush off getting your graphic and visual design just right. However, expertly-crafted graphic designs can help portray your business as professional and organized — to both your employees and your potential clients. It allows for better brand recognition and helps you communicate more effectively with your clients. Not to mention, it helps you stand out from your competition. Simply put, great graphic design is essential for building and maintaining a successful business. Great Design…