The Psychology of the Perfect Marketing Video

Creating a video (or video series) to help market your business or service is a no-brainer. For one, a great video can be leveraged and repurposed on many different marketing channels including your website and social media profiles. It's an easy, shareable way to communicate your company's core message. 

But how do you get people to watch your video? And what does it take to stand out from the crowd? In this blog, we’ll take a look at the psychology of video marketing to help you create the perfect marketing video your audience will love.

How To Make Your Content Marketing Stand Out In 2017

2016, in particular, was a huge year for content marketing and it looks like 2017 will be no different.  Since our society is experiencing information-overload like never before, an important question that should be on the minds of businesses large and small, is how can you make their content marketing leap off the screen and page?

Content marketing has become one of the primary ways companies of all sizes to reach their audiences online. With the competition for online attention heating up, what can companies do to still reach their true target audiences and leave them craving more? While the competition is definitely more fierce in 2017, there are creative ways to make content stand apart. In this blog post, were going to share several top content marketing trends all businesses need to know as we move deeper in the new year.
 

Video Marketing on Social Media

Many businesses have been given advice that they should try video marketing on Social Media—and many are realizing the benefits of a truly integrated marketing campaign.  According to a study released in April by the Interactive Advertising Bureau, 68% of marketers and agency executives expect to increase their digital video ad spending in the next 12 months. But if you want your videos to be successful, you’ll need more than just your smart phone. James G. Brooks, Founder and CEO of the video platform GlassView, has found that many videos aren’t even worth making for a few…

5 Vital Strategies For Your Video Marketing

Thanks to developments in technology and consumer-friendly editing tools, it’s now easier than ever to create a video at little to no cost. But does a handheld smartphone video give off the best impression of your businesss to potential customers? Certainly not! It’s vital you carefully craft a strategy for your video-marketing activities to maximize your reach and visibility. And what kind of strategies should you be implementing? Here are five strategies from our Pro Videographer that will help your video marketing strategy succeed. Create a Video Publishing Schedule Just…

Should Video Be A Part Of Your Marketing Strategy?

“Show the readers everything, tell them nothing.” —Ernest Hemingway Facts tell, but stories sell, as they say. And there is no better medium than video for storytelling. Grabbing the attention of potential customers is more important than ever in a world where buyers do most of their own research online before ever contacting a vendor. In order to cut through the noise we must engage our prospects with content that entertains, inspires, and educates them about what we do and who we are, including the culture of our companies. Up…

3 Viral Video Marketing Tips We Can Learn From Indie Rock Band OK GO

YouTube was barely a year old when OK GO became its first viral music video superstars on July 31, 2006, with their video “Here It Goes Again”. The video got over 1 million views in less than six days and, the ‘Treadmill Video’ is still one of the most successful, and recognizable viral music videos ever seen on YouTube. OK GO is still putting out viral hits with their most recent optical illusion video “Writing’s On The Wall,” gaining almost 10 million views in its first month. Their music videos on YouTube have…